Companies and organizations can no longer consider themselves an entity unto themselves with no accountability or responsiblity to the communities, cities, or towns they are in. This goes beyond supporting a local charity or even global initiative. Who are you in relation to everything else around you? What is your relationship to it? How do you feel about it? Do you understand it? Can you communicate this if need be to the wider world or your industry? Create an authentic policy and procedures that work because they are constructed with who they would most likely impact. Using tools such as surveys, fact checking, and focus groups, you will no longer be assuming or hoping you are prepared to conduct yourself in this current climate in a way that is on the pulse of how any given racialized or marginalized group may respond. Statements that may be needed to be circulated or posted in real time as events are happening is also something we can help you manage.